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5 Reasons Why You Need Responsive Design
Thought A Great Looking Website Was Enough? Google says, “Think again.” Just when everyone got their latest websites up and running, Google has indicated that there’s more at play here than SEO best...
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Google Testing Mobile Readiness as SEO Ranking Factor
Just Finished Polishing the Crystal Ball Seriously, though, I wouldn’t be surprised if people thought I had one. Just the other week I posted a story about the reasons that you need a responsive...
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Top 10 Best Practices for an Effective Landing Page
Landing pages are without a doubt one of the best tactics out there for addressing multiple channels of inbound lead traffic. Here are a few channels that can benefit from a good landing page: Email...
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A Study in SEO: When eCommerce Goes Wrong
Recently, Synapse was brought on to assist with an ecommerce site that had seen a loss of revenue, primarily due to a huge loss in overall traffic and SERP penalties from Google. No manual Google...
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A First Look at Google Inbox: Will it Really Replace Gmail?
The simple answer is: nope. Perhaps more like: yes and no. What is Inbox? Google Inbox is a new system that effectively runs on top of Gmail, but is designed to make the email system work harder and...
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Can You Spot the SEO Fakes? 5 Ways to Know for Sure
As a student of SEO, it is a real frustration when I see companies advertising SEO or offering SEO as part of a larger web project when I can tell that they are blowing smoke. Clients have described...
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Mapping Out Local SEO
One of the mysteries that escapes many small to medium sized businesses is the magic behind getting their companies to appear in Google Maps and Google Search results (SERPs) for different geographic...
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What Makes “Quality” Content: 25 Secret Tricks
Years ago, we could dump keywords into the right places, load up the footer with a bunch of nonsensical garbage, join a link ring, buy some additional links and then call it a day. Not anymore. Welcome...
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